Essay on The Brown-Forman Corporation - 1386 Words

The Brown-Forman Corporation is one of America’s largest producers and distributors of spirits and wines; selling to state governments, retailers, and wholesalers. Founded in 1870 in Louisville, Kentucky by George Garvin Brown, the company provides comprehensive industry services that span the expanse of manufacturing, marketing, bottling, importing and exporting, and sales of alcoholic beverages. The majority of their brands are globally recognized such as Jack Daniels, Southern Comfort, Finlandia Vodka, Woodford Reserve Bourbon, Canadian Mist, Korbel champagne, Chambord and more. Brown-Forman is recognized for its superior products and have traditionally catered to the high-end beverage market. Recent industry statistics regarding†¦show more content†¦To that end they have adopted a two prong approach beginning with renewed marketing approaches to increasing their market presence in the United States while growing the international business at a much more rapid pace. In addition they intend to increase their distribution centers across the globe while increasing their product lines. A recent business analysis pointed to the need for the latter as sales were showing signs of stagnation. Also, Brown-Forman is aggressively pursuing an online presence as another avenue for improving their bottom line. Their updated mission statement and slogan reflects a renewed outlook for potential sales – building forever. Brown-Forman considers every adult of drinking age to be a possible and probable customer. This mindset underscores the forward-thinking embraced by company principles. As well, Brown-Forman has recently purchased four breweries across the country to support another expansion strategy. The company intends to expand their presence in the ‘beer’ market and will piggyback their promotions on other ‘made in America’ campaigns that have been successful for a plethora of other products in the United States. Finally, certainly one of their most strategic plans is to be in front of the concern for problem drinking by promotion the idea of ‘drinking responsibly’ in all their ads. Ownership and general financial information The specific financials ofShow MoreRelatedEssay on Brown-Forman Distillers Corporation1546 Words   |  7 PagesQuestion 1 As a leading producer, marketer and importer of wines and distilled spirits, Brown-Forman was the fifth-largest distiller in the United States. But the company spent huge amount of money advertising premium brands and significantly less on low profit brands. In the late 1970’s, the whiskey market declined and this presented Brown Foreman with growth challenges in a mature market. Brown-Foreman’s response to market pressures and competition was to aggressively move into other fasterRead MoreCase 51: Brown-Forman Distillers Corporation Essay1023 Words   |  5 PagesCase Study 4: Corporate Valuation Case 51: Brown-Forman Distillers Corporation 1. Why is Brown Forman considering buying Southern Comfort? In your answer consider the strategic motives of Brown and the arguments in favour of and against the acquisition. Producing and selling high-quality products is the company’s marketing philosophy. Although Brown-Forman was the fifth-largest distiller in the United States, it spent a lot of money in advertising support in order to build best brandsRead MoreProposed Acquisition of Southern Comfort2267 Words   |  10 Pagesfind out if there is value from a qualitative perspective. Methods such as SWOT analysis have been utilized to check if there would be a ‘perfect fit’. A perfect fit is basically an analysis that the acquisition will bring synergy between the two corporations. Key success factors were also looked at, as these can point out the viability of the acquisition by highlighting what will be key to the success of the new venture. Evaluation of Private Company The evaluation criteria will de done using theRead MoreQuestions on Southern Comfort868 Words   |  3 PagesWhy is Brown Forman considering buying Southern Comfort? In your answer consider the strategic motives of Brown and the arguments in favor of and against the acquisition (7 marks / total 20 marks). Brown-Forman Distillers Corporation is by analysis in a generally more favorable financial position relative to its major competitors. In the FY1978, the company held a relatively higher profit margin, higher anticipated return on investment as well as higher profit margin. The FY1978 financial reportRead MoreQuestions on Brown Formans Takeover of Southern Comfort Corporation1583 Words   |  6 Pagesï » ¿Brown Forman Case 1. Perform analysis on the historical financial statements of Brown Forman. Evaluate the financial health of Brown Forman. Here you should perform ratio and trend analysis, along with creating common-sized financial statements. Assess the overall financial health of Brown Forman prior to the proposed purchase of Southern Comfort. Brown-Forman is a leading producer, marketer and importer of wines and distilled spirits. The company was the fifth-largest distiller in the UnitedRead MoreHistory Of Woodford Reserve1265 Words   |  6 Pagestrend. However, it has officially began. The Brown-Forman Corporation, owners of Woodford Reserve and Jack Daniels, are stationed right inside Louisville and have started to address the racist narrative that plays such a pivotal role in the history of bourbon. Selling the business as one that was built off the backs of slaves is not a good look, and Brown-Forman has set out to change that. Tracy Johnson, one of many multicultural managers for Brown-Forman, has watched the companies head executivesRead MoreBrown4242 Words   |  17 PagesBusiness Administration Version 1.5 University of Virginia BROWN-FORMAN DISTILLERS CORPORATION Do In early July 1978, Mr. W. L. Lyons Brown, Jr., president and chief executive officer of Brown-Forman Distillers Corporation, faced an important acquisition decision. The principal owners of Southern Comfort Corporation had approached Mr. Brown in May with an offer to sell the company at a price of $94.6 million. In preparing his response, Mr. Brown was evaluating the reasonableness of the asking priceRead MoreBrown Forman Financial Analysis8181 Words   |  33 PagesBrown-Forman Corporation Case Analysis The Company George Garvin Brown, a pharmaceutical salesman who had the idea to serve bourbon in sealable glass bottles, originally founded company in 1870. The brand that George started was originally known as Old Forester Kentucky Straight Bourbon Whiskey, which became America’s first bottled bourbons, remains one of the best selling brands 140 years later. The company has expanded however; the Brown’s have stayed with the firm for five generationsRead MoreMarketing Mix Strategies : Brown Foreman Corporation2589 Words   |  11 Pages BROWN-FOREMAN CORPORATION: JACK DANIEL’S EXISITING MARKETING MIX STRATEGIES Aseem Bharat MBA 651 7:15 PM Group # 3 Existing Marketing Mix Strategies. With a large market to cover in terms of wide variety of products within the Jack Daniel’s range, Brown Foreman consistently covers all four elements of the marketing mix- Price, Product, Place and Promotion. The three most prevalent attributes of the Jack Daniel’s Brand all across these four elements are cultureRead MoreCase Study : The Market Failure Of Alcohol1303 Words   |  6 PagesAlcohol is one of the most popular forms of socializing in America. On average about 66% of Americans say they consume alcohol and with most drinkers admitting to consuming just over four alcoholic drinks per week. According to the Beverage Marketing Corporation, in 2014, alcoholic beverages such as beer, wine, and spirits, make up about 20% of the US beverage market. Beer continues to be Americans favored drink, with wine being second, and liquor being another beloved form of alcohol. The American